A killer shoot, brilliant talent, loads of quick thinking and an exceptional team made for a truly memorable shoot. The kit works - it will change medium format as the price is so competitive, trade-ins are super-generous, the quality and optics are off-the-scale, the new developments (flash sync at 2000th!, USB-C, dual ports, touch screen) will truly make this an entirely new chapter for Hasselblad and I am really proud to be a small part of it. Plus they are really, really cool people who have treated me and my pictures really wonderfully throughout this experience.