Always, always wanted to shoot this cat since, ooh I dunno, 25 years now. He was always the coolest of the Northerners I thought, stylish and just a cut above. I heard he can be quite edgy but was well up for this on shoot day, as you can see here. No added photo trickery on this one, it's all about Cash for Questions in Q and set the things alight was the man's response. Shot on Hasselblad H6D-50 with Bron Move and beauty dish. Easy life.
So the cover of Runners World, Sport Magazine and this DPS from the Guardian. A great shoot with the big man and all wrapped in 15 minutes...
More self-initiated project work - it's vital these days really isn't it? This one, shot on June 20th, The Longest Day - A Portrait of East London, really brought me to my knees. We shot from midnight to midnight, from Dalston to Shoreditch to Smithfields to Walthamstow, Bethnal Green and Victoria Park, a portrait every hour for 24 hours. It was proper graft but well worth it. Great to work on my own practice and demand better pictures of myself despite tiredness and sometimes having nothing planned. We're printing a newspaper with Newspaper Club for distribution Friday 24th June at Hoxton, Shoreditch and Old St stations from 8am. You gotta put yourself out there huh, else how will you ever know?
A killer shoot, brilliant talent, loads of quick thinking and an exceptional team made for a truly memorable shoot. The kit works - it will change medium format as the price is so competitive, trade-ins are super-generous, the quality and optics are off-the-scale, the new developments (flash sync at 2000th!, USB-C, dual ports, touch screen) will truly make this an entirely new chapter for Hasselblad and I am really proud to be a small part of it. Plus they are really, really cool people who have treated me and my pictures really wonderfully throughout this experience.
Well I can tell you that while it's incredibly exciting to get the call asking if you'd like to shoot a project for the launch of the new H6D - the brand new platform for an incredible new array of features and flourishes from Hasselblad - one quickly feels the pressure of imminently being judged by everyone who looks to this industry titan for the quality of its output. I've enjoyed some great fun shooting Crossfit recently and with an open brief to supply a series of images shot on location in Sweden, we pushed ahead with these two powerhouse athletes performing a range of activities to properly test this new kit - hard. And it went great.